Our story

Sometimes it seems that our story has begun almost like a movie. Not the first take, but rather our first workshop found its setting on top of an old movie theatre in the district of Vicenza. This story, when told even in the smallest detail is compelling and full of unforgettable memories. It tells of the energy and creativity that have guided us since the very beginning. With few pieces of equipment and being very determined, we started working for big fashion brands, producing high quality raincoats and outerwear.

In the middle of the town stood an old farmhouse, with arches and vegetable gardens. The first time we saw it we would never have thought that strange building would become what today is the current headquarters of our company in San Bonifacio, in the district of Verona. Yet we believed in it from the first moment. We took on the renovation, creating offices, a workshop and also our homes. During this time we became a family with the arrivals of Alice and Nicola.

These have been key years for our company, times in which we began to understand the direction of the market and to glimpse the first signs of relocation. It was just then that we have examined the possibility of gradually shifting from production for other brands to producing and selling directly a brand of our own.

We decided to expand our collection designing and producing knitwear, footwear and bags. In the late 90s Alice joined the company. At the beginning she supported her mother in the workshop management but she later started dealing more and more with the creative and design aspect of our brand. Alice grew up within the company but has kept the enthusiasm and the spirit of a child. Her playful approach has resulted in the development of collections that combine classic cuts with the liveliest elements and detail.

We consider this period as our 'little digital revolution'. The company website launched in 2004 and since then the website has evolved into the first version of our online shop. At this time Nicola joined the company, devoting a lot of energy and time to this new adventure. He has been able to grow the platform with support of collaborators, resulting in the website becoming fundamental to our business.

Today Lazzari keeps on following its passion for textiles, respecting traditions and producing exclusively in Italy. Our style is a mix of retro cuts, vintage patterns and finds its place in the wardrobe of a modern girl, who likes to delicately express her femininity. Our collections are available online and in our four stores in San Bonifacio, Verona, Padova and Bassano del Grappa.